![]() It has, since then, set a June box office record of $116.6 million and become the most successful comic book character reboot of all time in the U.S. 1 While other recent superhero films like Warner Brothers’ Dark Knight trilogy and Disney’s The Avengers have managed to garner more critical acclaim, it is clear that Man of Steel is a box office smash that continues to draw audiences into theaters to watch a new take on the American cultural icon. What has a number of critics and journalists buzzing about the new Superman, however, is the way it has been niche marketed. Warner Brothers has collaborated with a Christian marketing firm in an effort to get pastors into advanced screenings as well as launching a site through that provides prepared sermons and movie clips that implement Man of Steel into allegorical Christian teaching. One direction superman video diary movie# 2 The site contains video snippets, images, outlines for how the film can be integrated into sermons, as well as a conversation guide for how fathers can be superheroes for their children provided by the American Bible Society. 3 “Round up the kids and take them to see Man of Steel (PG-13). Then use this Conversation Guide to take another look at the movie’s major themes. In the conversation, you will discover new connections to your own life and God’s Word.” 4 Warner Brothers has previously marketed to spiritual groups in other films including The Blind Side, The Notebook, The Book of Eli and the Harry Potter series. ![]() This Christian based niche marketing, however, is not limited to the WB brand. One direction superman video diary movie#. ![]()
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